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Jason “Deep Dive” Lord • • About the Author
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Deep Dive AI Podcast workflow

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Jason Lord
Jason “Deep Dive” Lord • • About the Author
Affiliate Disclosure: This post may contain affiliate links. If you buy through them, we may earn a small commission at no extra cost to you.
Mastering Content Creation: Behind-the-Scenes of Our Podcast Workflow

Mastering Content Creation: Behind-the-Scenes of Our Podcast Workflow

Introduction: Why Workflow Matters

Creating consistent, engaging content across multiple platforms requires a well-honed workflow. At Deep Dive, we rely heavily on structured processes and AI tools to deliver quality podcasts, blog posts, videos, and social media content weekly. Today, we're opening the doors to our exact step-by-step process—from initial idea generation to final publication and analytics.

Step 1: Idea Generation and Validation

Every piece of content begins with thorough topic research. Using tools like Reddit, Google Trends, and niche-specific blogs (like Sustainable Holly and California Gardening), we identify trending subjects and community questions. AI-powered tools like NotebookLM help extract core ideas from lengthy articles or PDFs.

🎙️ Podcasting & Video Gear

Disclosure: As an Amazon Associate (tag=DeepDiven1l-20), I earn from qualifying purchases at no extra cost to you. Thank you for your support!

Step 2: Audio Editing and Script Refinement

We use NotebookLM for editing and refining our podcast audio transcripts. This process involves clarifying the message, removing excess wording, and integrating valuable content, such as relevant affiliate marketing opportunities, to ensure clarity and enhance listener engagement.

Step 3: Recording and Narration

After refining our scripts and audio tracks in NotebookLM, we record narrations using high-quality microphones for optimal clarity. AI audio editing tools help further enhance voice quality, remove background noise, and standardize audio levels, ensuring professional-grade podcast episodes. The polished narrations are exported as .wav or .mp3 files.

Step 4: Video and Short-Form Content Creation

We use CapCut to edit video footage, integrating B-roll from sources like Pexels. Key segments are turned into engaging Shorts and TikTok clips. Each short-form video includes captions generated automatically through CapCut, adjusted for emphasis and readability.

Step 5: Creating Visual Assets

Using AI-generated images via Midjourney or DALL-E, we create vibrant thumbnails and promotional graphics. Each asset maintains brand consistency and visual appeal, optimized for maximum click-through rates.

Step 6: Affiliate Marketing Integration

Throughout our workflow, we identify relevant affiliate products that enhance our content's value. We integrate these affiliate links naturally within our blog, video descriptions, and social posts, always adhering to disclosure requirements and SEO best practices.

Step 7: SEO and Publishing

We meticulously craft titles, descriptions, and tags optimized for SEO. Tools like Google's Keyword Planner and Ahrefs guide our decisions, helping drive organic traffic across all platforms—especially YouTube and Blogger.

Step 8: Multi-Channel Distribution

Our content doesn’t just live in one place. We simultaneously publish on YouTube, Spotify, Blogger, TikTok, and Facebook. Tools like Hootsuite or Buffer help us automate posting schedules, ensuring maximum reach and audience engagement.

Step 9: Community and Audience Engagement

Post-publication, engaging with our community is key. We actively reply to comments, answer questions, and gather feedback to shape future content. AI tools can help monitor mentions across social media, ensuring timely responses.

Step 10: Monitoring and Analytics

Finally, we track performance using analytics dashboards provided by Google Analytics, YouTube Studio, and Spotify for Podcasters. Regular analytics reviews help refine our strategy, identifying what resonates with our audience and what needs adjustment.

Conclusion: Continuous Improvement

The heart of our content strategy is continuous improvement. By blending structured workflows with AI tools, we're able to efficiently produce content that resonates, informs, and engages. We encourage all creators to adapt and refine this workflow, making it your own.

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